How humans want to find their answers

Having taken the time to get a handle on your enterprise information by roughly dividing it into the four layers I described in my last post, I’d like to give you an idea for a “quick win”.

Humans don’t differentiate between the things that are structured (such as the content of the corporate data warehouse) and those that are unstructured (such as PDF train timetables).  While technologists think it is astoundingly obvious that the former is instantly analysable and the latter is only to be read, the same assumption is not obvious to most end-users of the data.

Consider for a moment the new class of analytical search engines such as WolframAlpha and compare to a more traditional tool such as Google.  Try the query “American Airlines on-time performance” in both and compare the results.  WolframAlpha will actually try to give you the answer whereas Google will tell you where to go and find the answer.

If you invest in understanding your content, you can do the same for your organisation, providing tools to your users which will give them the answers to their questions rather than simply telling them “the answer is out there”.

I describe this approach in detail in chapter 8 of my book, Information-Driven Business.  You can also read more online in the MIKE2.0 enterprise search offering overview.

Advertisements

About infodrivenbusiness

Robert Hillard is the author of Information-Driven Business, available through John Wiley & Sons. Find out more at www.infodrivenbusiness.com. Robert was an original founder of MIKE2.0 which provides a standard approach for Information and Data Management projects. He has held international consulting leadership roles and provided advice to government and private sector clients around the world. He is a Partner with Deloitte with more than twenty years experience in the discipline, focusing on standardised approaches to Information Management including being one of the first to use XBRL in government regulation and the promotion of information as a business asset rather than a technology problem. Find out more at www.infodrivenbusiness.com. The opinions expressed in this blog are entirely his own.
This entry was posted in Information Management and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s