Category Archives: Customer

Digital disruption – short fuse, big bang?

Over the last few months I’ve had the opportunity to collaborate with a range of my Deloitte colleagues on a report into the “digital disruption” of business. The result brings together the impacts of digital technologies, with the explosion of … Continue reading

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Customers smile at the edges

One of the best ways of understanding your success is by measuring how happy your customers are.  To make sense of their response you obviously need to segment customers.  In this post I propose segmenting customers according to the complexity … Continue reading

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