Category Archives: Master Data

Don’t seek to know everything about your customer

I hate customer service surveys. Hotels and retailers spend millions trying to speed our checkout or purchase by helping us avoid having to wait around. Then they undo all of that good work by pestering us with customer service surveys … Continue reading

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Trading your way to IT simplicity

Stop reading now if your organisation is easier to navigate today than it was 3, 5 or 10 years ago.  The reality that most of us face is that the general ledger that might have cost $100,000 to implement twenty … Continue reading

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The rule of 150 applied to data

Anthropologist Robin Dunbar has used his research in primates over recent decades to argue that there is a cognitive limit to the number of social relationships that an individual can maintain and hence a natural limit to the breadth of … Continue reading

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Customers smile at the edges

One of the best ways of understanding your success is by measuring how happy your customers are.  To make sense of their response you obviously need to segment customers.  In this post I propose segmenting customers according to the complexity … Continue reading

Posted in Customer, Featured, Information Management, Master Data | Tagged , | Leave a comment